New York, August 17, 2021: Savanta, the global intelligence business, today announces the acquisition of MSI International, a market research agency with over 30 years of experience in driving customized research solutions.

Following the acquisition, the Savanta Americas team will be home to over 100 employees and will bring the global business to 400 staff members. MSI will enhance Savanta’s experience within healthcare, pharmaceutical, investment, insurance, IT/security and retirement. Their clients include a variety of Fortune 500 companies across the globe.

The management team will remain with the business and there will be no immediate changes to the day-to-day running of the company with Paul Strasser reporting directly into Vin DeRobertis, CEO Americas.

Vin DeRobertis

“We welcome the MSI team to Savanta with open arms.” Comments Vin. “We are excited to expand the footprint on the ground here to compliment the global business Savanta has built. We’re joining together with a team of specialist consultants whose expertize and values fully aligns with ours, in helping our clients make better decisions.”

Underpinned by the proposition to ‘Make Better Decisions’, Savanta was formed to re-engineer research to fuel faster, easier and more effective decision making for marketing and insight professionals.

Underpinned by the proposition to ‘Make Better Decisions’, Savanta was formed to re-engineer research to fuel faster, easier and more effective decision making for marketing and insight professionals.

Paul Strasser, MSI’s President commentsToday marks the beginning of an exciting new chapter for MSI. By joining forces with Savanta, we can strengthen our key values of Trust, Excellence and Teamwork. Not only is this exciting for our employees, but our clients too. Working as part of Savanta allows us to bring a wider range of insight solutions to our clients because we believe that better research results in better decisions.”

Savanta MSI will be the new name for MSI, following the acquisition.

Savanta: MSI

About Savanta  

Savanta provides the intelligence that underpins better decision making.

With five global offices and 400 staff, we bring the benefits of scale.  But with us, it’s personal.  Our specialist Practices with their deep expertize and nimble teams built around individual clients make the Savanta experience feel more like working with a smaller, ‘boutique’ agency. Savanta offers clients a full range of intelligence services, including:

  • Bespoke research – tailored solutions built using specialists from Savanta’s Industry and Methodology Practices
  • Data collection and analysis – access to 100 million respondents through a proprietary technology platform
  • Intelligence products – including the BrandVue and MarketVue reputation tracking solutions

savanta.com

LinkedIn: Savanta

Twitter: @savantagroup


About MSI

Getting to know MSI starts with the same question we asked ourselves over 30 years ago:

“There’s got to be a better way to do market research, right?

Fast forward 30+ years, and our history of innovation continues. But we’re also smart enough to know that not all innovation comes in the form of technology (although it does help). Sometimes innovation is as simple as how we ask our questions. We know that asking the right questions, combined with unique approaches to analysis, provides our clients with the insight that they need to make them more competitive. We leave no stone unturned in providing insights to our clients. And in today’s ever-changing world, unique approaches to business challenges have never been more important.

msimsi.com

Linkedin: msi-international-inc

Twitter: @MSI_Int

Instagram: msiinternational