18 to 34 Year Olds More Likely to Prefer Implants and Favor Convenience and Access
In June 2021, MSI International released its “American’s Perceptions of Remote Monitoring in Health” study, which gained insights into how Americans feel about the remote monitoring of their health.
The study found that 4 out of 5 of Americans are in favor of Remote Patient Monitoring (RPM), and nearly one-half are very favorable towards incorporating it into their overall medical care.
In addition, the report discovered that participants age 18 to 34, which includes Generation Z and Millennials, are even more receptive than other age groups to remote health monitoring and implants. They are also more willing to trade off privacy, security, and safety concerns for convenience and access.
Following are some key findings from the MSI “American’s Perceptions of Remote Monitoring in Health” study with regards to young adults:
- Favorable View of RPM: 85% of 18 to 34 year olds are significantly more likely to have a favorable view of RPM than those age 65+, which came in at 68%.
- They Prefer Implants Over Wearables: This age demographic is significantly more likely to prefer implants (27%) than the general population overall (17%). Conversely, they are significantly less likely to prefer wearable devices (54%) compared to the general U.S. population overall (65%).
- Less Concerned about RPM: They are generally less concerned about remote health monitoring than the rest of the population:
- Accuracy of Monitoring: 37% (18 to 34 year olds) versus 48% (total U.S. population)
- Potential Complications: 35% (18 to 34 year olds) versus 46% (total U.S. population)
- Reliability of Medical Devices: 27% (18 to 34 year olds) versus 45% (total U.S. population)
- Privacy and Security of Medical Information: 29% (18 to 34 year olds) versus 39% (total U.S. population)
- Maintenance of Medical Device: 29% (18 to 34 year olds) versus 39%(total U.S. population)
- Better Access to Care: Young adults are significantly more likely to view better access to care as a potential benefit of remote health monitoring (36%) than the population overall (28%).
What Does This All Mean?
With 18 to 34 years olds accounting for a quarter of the U.S. population, and spending up to $600 billion each year, this presents a tremendous growth opportunity for remote and implant device manufacturers. In addition, these manufacturers should consider developing marketing campaigns that educate this demographic further on the value of RPM – to help further seed opportunities with these digital natives.
In addition, Apple is already making waves in this arena with the health capabilities in the Apple Watch. According to a 2019 study, one in four young adults owns a smart watch, with Apple leading the way – reinforcing how RPM and this demographic will continue to rise in importance.
Why Market Research?
The right market research for device manufacturers can help with developing everything from understanding 18 to 34 year old marketplace dynamics to messaging, product development, and pricing, as well as tracking marketing return-on-investment (ROI).
To access the full MSI “American’s Perceptions of Remote Monitoring in Health” study, please click here. In addition, here are other resources around this study:
- “American’s Perceptions of Remote Monitoring in Health” press release.
- “American’s Perceptions of Remote Monitoring in Health” podcast interview.
- “American’s Perceptions of Remote Monitoring in Health” mHealth Intelligence Magazine press coverage.