Adults 55 Years of Age and Older Also Have Greater Concerns About RPM Overall
In June 2021, MSI International released its “American’s Perceptions of Remote Monitoring in Health” study, which gained insights into how Americans feel about the remote monitoring of their health.
The study found that 4 out of 5 of Americans are in favor of Remote Patient Monitoring (RPM), and nearly one-half are very favorable towards incorporating it into their overall medical care.
MSI recently published a blog post that highlighted how study participants age 18 to 34, which include Generation Z and Millennials, are even more receptive than other age groups to remote health monitoring and implants.
However, for older Americans 55 years of age and older, the study told a somewhat different story. While 71% of older adults are receptive to remote health monitoring, it is much lower than 18 to 34 year olds, which came in at 85%.
In addition, older Americans are far less likely to prefer implants, coming in at 7% compared to 27% of younger adults. The study also found that better performance does not appear to be an incentive to change the minds of older adults with only 14% being more willing to consider implants if they knew that accuracy was improved. This is compared to 46% of younger Americans.
Here’s a breakdown of concerns that older adults have when it comes to RPM:
- Accuracy of Monitoring: 57% of older adults versus 37% of younger adults.
- Complications Caused by Devices (i.e., infections, pains, soreness, etc.): 60% of older adults versus 35% of younger adults.
- Reliability of Medical Devices: 59% of older adults versus 27% of younger adults.
- Privacy and Security of Medical Information: 48% of older adults versus 29% of younger adults.
- Maintenance of Medical Devices: 50% of older adults versus 28% of younger adults.
The study also found that older adults are less likely to associate higher quality of care (17%) and better access to care (20%) as potential benefits arising from RPM.
What Does This All Mean?
With the aging U.S. population expected to grow from 46 million today to more than 98 million by 2060, there is an opportunity for remote and implant device manufacturers to develop educational marketing campaigns aimed at allaying RPM concerns. In addition, Baby Boomers are projected to push U.S. healthcare spending to $6 trillion by 2027 – pointing to significant revenue-generating opportunities for manufacturers.
Why Market Research?
The right market research for device manufacturers can help with developing everything from understanding Baby Boomer marketplace dynamics to educational messaging, as well as tracking marketing and advertising return-on-investment (ROI).
To access the full MSI “American’s Perceptions of Remote Monitoring in Health” study, please click here. In addition, here are other resources around this study:
- “American’s Perceptions of Remote Monitoring in Health” press release.
- “American’s Perceptions of Remote Monitoring in Health” podcast interview.
- “American’s Perceptions of Remote Monitoring in Health” mHealth Intelligence Magazine press coverage.