If you’re like most research and marketing managers, we know how questions about the validity and power of your research sometimes keep you awake at night. We get it. Now more than ever you need a trusted partner to provide customized solutions to help your company make better decisions and achieve its business goals. For over 30 years MSI has relied on our key values of Trust, Excellence and Teamwork to drive everything we do—from managing our company to guiding our relationships with our clients and the work we do for them. Our philosophy is grounded in a unique combination of sound research fundamentals and a commitment to providing strategic insights that truly make a difference. Why? Because we believe that better research results in better decisions.

But while strategy is at the core of what we do, our “leave no stone unturned” approach is what sets us apart. We know that asking questions will give you answers but asking the right questions, in the right way, to the right people provides superior insight. Insight you can trust. Our creative, senior researchers genuinely care about your success. From our attention to detail in order to preserve the quality of research to our ability to create a solution for your specific needs we will always do what is best for our clients. And unlike some research firms, all of our resources are in house, at our fingertips, available when you need them.

That’s why our clients trust us to tackle their toughest business challenges. But more importantly it’s how we have empowered our clients to turn insights into advantages.


We have a number of proven methodologies for addressing specific marketing problems. However, we always tailor these approaches and build customized research solutions to help you achieve your goals and enable your brand to be successful. What can we help you with today?

Brand Engagement

Brand Driver Analysis

Brand Positioning

Brand Engagement Opportunities

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Market/Category Exploration

Audience Segmentation

Market Structure

Customer Journey

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Innovation/Product Development

White Space Opportunity Analysis

Concept Screening

Product Optimization

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Line Management

SKU Optimization

Size and Price Optimization

SKU Opportunities

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Message Development & Optimization


Touch Point Optimization

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Business Impact Tracking

Brand Health Tracking

Ad Campaign Performance ROI

Brand Loyalty Tracking

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“Since 2014, our Firm has partnered with MSI International on our Brand Health tracking program. Our marketing research team is able to support the entire firm successfully because we work with a trusted research partner who have the industry experience, tactical research knowledge, and attention to detail that we need to meet our business objectives in this fast-paced environment.”

“MSI has been a key research partner for nearly 20 years. The quality of their work and their analytic insights have driven/supported many successful initiatives in my business. Working with MSI is a pleasure – they are knowledgeable, timely, proactive, and a great team!”

“The team at MSI is excellent! High quality work and insights. Always willing to talk through needs and provide innovative methods and solutions for questions to be answered.”

MSI is one of my “go-to” strategic partners. I truly value their ability to tackle even the most complex business questions, employ top-quality analytics and deliver insights that inform decision-making through proactivity, collaboration and thought leadership. I highly recommend them!”

“I’ve had the opportunity to partner successfully with MSI across a number of programs over the past 15 years, beginning early in my tenure at Microsoft. The team at MSI are adept in several areas and excel at a variety of brand strategy and product-related categories–they separate from the pack when challenged with complex situations that require brainstorming and custom solutions to really create something that most “big box” research and analytics firms cannot accomplish. MSI just invests completely in your success.”


Info you can use

Savanta Acquires MSI International

New York, August 17, 2021: Savanta, the global intelligence business, today announces the acquisition of MSI International, a market research agency with over 30 years of experience in driving [...]

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