Expertise:
An overview of core competencies in marketing research
- Global
Markets: MSI’s global research capabilities, including
worldwide online research panels
- Global Market Coverage: a map showing where MSI conducts marketing research around the world
- Case study #1
- Case study #2
- Case study #3
- Branding: A look at MSI’s brand-building experience
- Target Market Identification: Knowledge of market segmentation research
- Product Development: An overview of new product development research
- Market Monitoring: Capabilities in various tracking study methodologies
Sectors:
An in-depth look at category experience via “5 Key
Questions”
- Technology:
Trends in technology markets, affinity for technology branding
research
- Pharmaceutical:
Market trends and what our clients want in pharmaceutical
research
- Automotive:
Market trends, how automotive research and technology research
intersect
- Fast
Moving Consumer Goods: What’s current, what packaged
goods research can do
- Financial
Services: Market trends, what financial research is
focusing on
- Clients:
A selective look at MSI client base
Solutions
- Custom Research
- INsight Communities
- Access Communities
About MSI:
Our views on research strategy and the people behind the
research
- Fact Sheet:
One-page look at who we are, what we do
- People:
the talented professionals who make the difference at MSI
- Paul J. Strasser, President
- Hugh F. Jeffers, Executive Vice-President
- Susan Chiolo, Vice President & Group Manager
- Dianne M. Vickery, Vice President & Account Manager
- Roman Y. Bryan, Vice President & Account Manager
- News:
Press releases and company announcements
- Careers:
Opportunities for careers in marketing research