If there's one category that captures our imagination and gets our juices flowing, it's the automotive business. Not because we're all gear-heads (we are, a little bit…) but because the changes and challenges of this business are so fascinating and also because automotive marries nicely with another of our core competencies, technology (we freely admit to being tech-heads). Marketing to global automotive consumers will only get more interesting, as alternative fuel vehicles come on the scene and as sophisticated technologies become more widely available. Which means marketing research-heads like us will be right in the thick of it.

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