Global research is an important part of MSI’s business; more than half our revenue is derived from it. We operate in 39 countries and have conducted hundreds of global studies for some of the world’s strongest brands. Our deep experience in emerging markets – in Latin America, Asia Pacific and Eastern Europe – adds value to global brand expansion initiatives.

MSI Advanced Customer Insights (MSI-ACI), our European subsidiary, specializes in global online communities. We build and manage proprietary access communities, including PlanetPanel® and Executive Platform®, as well as proprietary customer communities built exclusively for clients. Learn more.

Our partners in EMEA, South America, Asia and Australia provide access to local resources to facilitate efficient data collection. Our reliable network of firms in Sao Paolo, Tokyo, Beijing, Seoul and Moscow has repeatedly proven to be a valuable asset for our clients.

Logistics is a small part of the equation. Our people make the difference. We are a diverse bunch, well-versed in the cultural complexities that influence how we collect intelligence, the questions we ask and how we interpret information. Meet our team.

< Click on an image to the left to see what our illuminating research has done for our clients.