Vital Stats:
BA in Sociology from Penn State, graduate studies in Sociology and Econometrics at Indiana University
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Tenure with MSI:
Company founder, started MSI in 1989, growing firm from a small two-person team to its current size of 100 employees
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Background:
President of marketing research for the Weightman Group (formerly Philadelphia's largest ad agency), various positions with Booz Allen Hamilton, M/A/R/C, and Brown & Williamson Tobacco
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Expertise:
Category depth in high-tech products, automotive and telecommunications; finely tuned branding sense, well-grounded in high-level marketing strategy; a global worldview, thanks to multiple engagements for multi-national clients.
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Insightful Fact:
Paul is the driving force behind MSI's very successful new subsidiary, MSI Advanced Customer Insights, which is pioneering the use of customized interactive portals to enhance insights and customer retention.
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