Vital Stats:
BA in Marketing from Temple University, post-grad studies at St. Joseph's University; 20+ years of experience with a focus on consumer packaged goods
Tenure with MSI:
Other than the company founder, no one matches Susan's longevity - she has been with MSI since its inception.
Background:
Started as a Research Associate for the National Analysts division of Booz Allen Hamilton; joined The Weightman Group, formerly Philadelphia's largest advertising agency, where she worked on new product introductions (Alpo Pet Foods, TastyKake)
Expertise:
New product launches, product repositioning; manages a broad range of strategic and tactical projects for consumer and B to B clients.
Insightful Fact:
For one client's new product launch, Susan once sampled 14 flavors of a new candy in order to better understand and relate to focus group participants

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